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Grand Avenue invites E|SPACES members to become a Grand Select member at NO membership fee for 2014 (normal rate is $495). Grand Select membership improves the value of the transportation services used through Grand Avenue.Read >
E I SPACES has announced the selection of Jon Pirtle as the company’s new chief executive officer, effective immediately. Pirtle joins the company after serving as vice president of Grand Avenue Transportation.Read >
Recently, I heard the quote - “if you don’t like change, you’ll like being irrelevant even less.” Sorry, I can’t remember who’s quote that is - if you know - tweet at me @cabedge please. While I can’t take credit for the awesome words of wisdom, I can assure you’re they’re extremely applicable to whatever your business is trying to accomplish. Keeping it really simple: it’s easy to want to ignore SEO and the basic Organic and Paid Search principles that go into building and managing every successful website.Read >
Trust me when I tell you that I’m smack dab in the middle of at least 5-6 conversations every week regarding what headline copy, imagery and color of buttons will be used on a website that won’t launch until at least 2-3 months from the date in which the conversation is taking place. I don’t blame companies or partners of ours for wanting to get it right and present the most effective user experience for their web visitors, but consistently there is one thing missing - a lack of conversation about the real answer to the question.
Let’s just A/B test.Read >
Alex Tolbert shares about healthcare reform with business leaders in Nashville at a recent E|SPACES event as part of their CEO Cafe series.Read >
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Website redesign projects can be very fun. There’s an opportunity to refresh your company’s brand, look, feel, presentation and ability to market and generate traffic. It’s a very exciting time, but it’s also pretty hard to launch a new website. I mean, no website redesign project is “easy.” Having sat in many-a-room with many-a-smart group of people and having had the great opportunity to help them walk through every intricacy of transitioning from their current website to the newest iteration - one thing has become obvious: we all have a tendency to overcomplicate things.Read >
Sometimes it feels like it's all coming down hard on you at once. Well, let me rephrase that - most times, it feels like it's all coming down on you at once. Small business owners - or even directors of smaller marketing departments always have multiple "issues" to deal with. Much like a homeowner or a car owner, there's always something needing attention, or even broken - that you didn't plan for.Read >
You’ve heard the quote, “A bad day fishing is better than a good day working.” I put this saying to a test on a recent trip to Destin, Florida, and learned that fishing has a lot of similarities to starting and building a business.Read >
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