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  • Grand Avenue Offers Free Membership to E|SPACES Members

    Grand Avenue Offers Free Membership to E|SPACES Members

    Grand Avenue invites E|SPACES members to become a Grand Select member at NO membership fee for 2014 (normal rate is $495). Grand Select membership improves the value of the transportation services used through Grand Avenue. 

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  • E|SPACES Announces New CEO

    E|SPACES Announces New CEO

    E|SPACES has announced the selection of Jon Pirtle as the company’s new chief executive officer, effective immediately. Pirtle joins the company after serving as vice president of Grand Avenue Transportation.

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  • Five Basic SEO Principles - Keep It Simple

    Five Basic SEO Principles - Keep It Simple

    Recently, I heard the quote - “if you don’t like change, you’ll like being irrelevant even less.” Sorry, I can’t remember who’s quote that is - if you know - tweet at me @cabedge please. While I can’t take credit for the awesome words of wisdom, I can assure you’re they’re extremely applicable to whatever your business is trying to accomplish. Keeping it really simple: it’s easy to want to ignore SEO and the basic Organic and Paid Search principles that go into building and managing every successful website.

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  • Stop Guessing and Arguing Over What to Say on Your Website

    Stop Guessing and Arguing Over What to Say on Your Website

    Trust me when I tell you that I’m smack dab in the middle of at least 5-6 conversations every week regarding what headline copy, imagery and color of buttons will be used on a website that won’t launch until at least 2-3 months from the date in which the conversation is taking place. I don’t blame companies or partners of ours for wanting to get it right and present the most effective user experience for their web visitors, but consistently there is one thing missing - a lack of conversation about the real answer to the question. 

    Let’s just A/B test.

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  • Health Reform's Greatest Opportunities

    Health Reform's Greatest Opportunities

    Alex Tolbert shares about healthcare reform with business leaders in Nashville at a recent E|SPACES event as part of their CEO Cafe series. 

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  • SEO Business Bootcamp Easy Win: Get A Customized URL for Your Google Plus Local Page

    SEO Business Bootcamp Easy Win: Get A Customized URL for Your Google Plus Local Page

    Google wants you using Google+, and in addition after Google Reviews and Google Plus Local pages, the missing link, which now has been revealed - is customized URLs. 

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  • The Dangers of Deployment - How to “Go Live”

    The Dangers of Deployment - How to “Go Live”

    Website redesign projects can be very fun. There’s an opportunity to refresh your company’s brand, look, feel, presentation and ability to market and generate traffic. It’s a very exciting time, but it’s also pretty hard to launch a new website. I mean, no website redesign project is “easy.” Having sat in many-a-room with many-a-smart group of people and having had the great opportunity to help them walk through every intricacy of transitioning from their current website to the newest iteration - one thing has become obvious: we all have a tendency to overcomplicate things.

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  • Small Business SEO Series: And Then There's Your Google Plus Review Strategy

    Small Business SEO Series: And Then There's Your Google Plus Review Strategy

    Sometimes it feels like it's all coming down hard on you at once. Well, let me rephrase that - most times, it feels like it's all coming down on you at once. Small business owners - or even directors of smaller marketing departments always have multiple "issues" to deal with. Much like a homeowner or a car owner, there's always something needing attention, or even broken - that you didn't plan for.

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  • On Being Tethered to a Shark—Literally

    On Being Tethered to a Shark—Literally

    You’ve heard the quote, “A bad day fishing is better than a good day working.”  I put this saying to a test on a recent trip to Destin, Florida, and learned that fishing has a lot of similarities to starting and building a business.

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  • Congressman Marsha Blackburn on the Nation's Fiscal Issues

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