Blog

Community spotlight, news and tips

Grand Avenue Offers Free Membership to E|SPACES MembersGrand Avenue Offers Free Membership to E|SPACES Members

By Kelsy Harms on March 6, 2014

Grand Avenue invites E|SPACES members to become a Grand Select member at NO membership fee for 2014 (normal rate is $495). Grand Select membership improves the value of the transportation services used through Grand Avenue. 

E|SPACES Announces New CEOE|SPACES Announces New CEO

By Kelsy Harms on February 24, 2014

E|SPACES has announced the selection of Jon Pirtle as the company’s new chief executive officer, effective immediately. Pirtle joins the company after serving as vice president of Grand Avenue Transportation.

Five Basic SEO Principles - Keep It SimpleFive Basic SEO Principles - Keep It Simple

By Paul Hickey on February 18, 2014

Recently, I heard the quote - “if you don’t like change, you’ll like being irrelevant even less.” Sorry, I can’t remember who’s quote that is - if you know - tweet at me @cabedge please. While I can’t take credit for the awesome words of wisdom, I can assure you’re they’re extremely applicable to whatever your business is trying to accomplish. Keeping it really simple: it’s easy to want to ignore SEO and the basic Organic and Paid Search principles that go into building and managing every successful website.

TAGS: Paul Hickey Small Business SEO Series

Stop Guessing and Arguing Over What to Say on Your WebsiteStop Guessing and Arguing Over What to Say on Your Website

By Paul Hickey on January 29, 2014

Trust me when I tell you that I’m smack dab in the middle of at least 5-6 conversations every week regarding what headline copy, imagery and color of buttons will be used on a website that won’t launch until at least 2-3 months from the date in which the conversation is taking place. I don’t blame companies or partners of ours for wanting to get it right and present the most effective user experience for their web visitors, but consistently there is one thing missing - a lack of conversation about the real answer to the question. 

Let’s just A/B test.

TAGS: Small Business SEO Series

The Dangers of Deployment - How to “Go Live”The Dangers of Deployment - How to “Go Live”

By on October 8, 2013

Website redesign projects can be very fun. There’s an opportunity to refresh your company’s brand, look, feel, presentation and ability to market and generate traffic. It’s a very exciting time, but it’s also pretty hard to launch a new website. I mean, no website redesign project is “easy.” Having sat in many-a-room with many-a-smart group of people and having had the great opportunity to help them walk through every intricacy of transitioning from their current website to the newest iteration - one thing has become obvious: we all have a tendency to overcomplicate things.

TAGS: Paul Hickey Small Business SEO Series

Small Business SEO Series: And Then There's Your Google Plus Review StrategySmall Business SEO Series: And Then There's Your Google Plus Review Strategy

By Paul Hickey on September 9, 2013

Sometimes it feels like it's all coming down hard on you at once. Well, let me rephrase that - most times, it feels like it's all coming down on you at once. Small business owners - or even directors of smaller marketing departments always have multiple "issues" to deal with. Much like a homeowner or a car owner, there's always something needing attention, or even broken - that you didn't plan for.

TAGS: Paul Hickey Paul Hickey SEO Small Business SEO Series